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i don't mean to be arrogant or anything but i've studied publicity and worked in it for many years. This hasn't got much to do with the subject but the truth is people want what an industry makes them want.
the first golden rule of marketing/publicity strategy has always been:
to make people think they desperately need something they do not need.
and i guess we've already talked about how people kill anyway, but how that is a bit harder to do without a gun so THAT PART IS COVERED don't go back there.
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